People naturally seek pleasure on top of pleasure, which is how two out of every three adults in the country are obese.
Too many people lead sedentary lives, and chronic diseases such as type 2 diabetes are skyrocketing as a result.
83% of these illnesses could be avoided through diet, exercise, and smoking cessation. I would go so far as to say that the #1 form of medicine is exercise.
I have come to believe that in many cases, gratification is something that must be delayed to achieve success.
This theory has been validated in the world of science, most notably in the form of what's famously called "the cookie experiment."
In 1972, a Stanford researcher by the name of Walter Mischel had an idea for an experiment that has since become famous and is studied and debated to this day, Mischel would give children their preferred treat: a marshmallow, a cookie or a pretzel. He would tell them they could eat it right away or wait 15 minutes and eat 2 instead. a simple choice. He then tracked their subsequent success as the children matured into adulthood.
As it turns out, those kids who refused the first cookie became more successful adults than those who took it. Cookie refusers became winners.
Do you arrive late, do you cut corners during your workout, do you make (LAME) excuses to miss your workouts?
In essence your "taking the cookie." Who do you think is going to prevail out on the Better Sweaty battle field, in life, or in the boardroom; the WARRIOR or the one who took the cookie?
I believe that the instant gratification that the cookie test measures is the number one reason we fail.
How often do you take the cookie ?
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